9.30.2008

Where are you leading us, Lee Abrams?


Lee Abrams, the newly-appointed "cheif innovation officer" for the Tribune company will no doubt be leading the Los Angeles Times, the Chicago Tribune, the Baltimore Sun and all of the rest of the Tribune Company's holdings into the age of new media, but the question is, where will he be leading us?


Abrams gained his innovator fame in the radio business. He transformed that medium from a strictly top-down format with savvy DJs spinning rock 'n' roll with sass, to an album-oriented, celebrity-provoking medium of the 1970s and 80s, to the user-oriented, hyper-specialized, hear-what-you-want format of satellite radio. Will he also turn the traditional print newspaper model on its head?


Abrams was profiled in the Columbia Journalism Review and Wired earlier this month. I guess now all we have to do is follow obediently and see where he leads us. I will definitly be keeping me eyes open.

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